We worked hand in hand with our partner SA Studios to create an unforgettable experience for Juicy Couture’s official re-launch of the brand at Coachella 2017.
The 28′ trailer build out included full power, air conditioning, 46″ flatscreen, vanity mirrors, stylist stations, custom salon chairs and a freezer/cooler for hundreds of La Crox flavored waters that were served daily.
In addition to the mobile salon trailer, we completed the build out with 600sq/ft of astroturf, custom pastel painted bistro sets, and a photo opportunity with the actual 1970 Chevy Impala that was used in the Juicy Couture commercial. We used a custom photo app that allowed guests to download their photos/videos and upload them directly to their social network of choice. We also were able to capture names and emails of those who wanted to hear more from Juicy.