There once was a time when Google’s Android platform was in it’s infancy, and cellular carriers were just starting to adopt the platform. At that time MetroPCS was preparing to launch their very first Android devices, and they looked to us to help them create content that would speak to what we shall call the “cool kids.” They wanted to make sure the youth knew that MetroPCS had a selection of Android devices available.
So, we reached out to some of our friends
- DJ Khaled
- Drama from Rob Dyrdek’s Fantasy Factory
- Rapper, Rob Roy
- QB Killa Warren Sapp
- Famed photographer, Estevan Oriol
- DJ Skee
- Dan Caldwell, the founder of TapouT
- Far East Movement
- Pro Skater Terry Kennedy
to help show all of their fans how each of them are using Android in their daily lives.
We also had each of them create their own custom Android character. Since you can customize Android in so many ways, it only made sense to have each create a character of their own. We took all of their designs and created a 30 second CGI commercial which aired on national television, and in their 3,000 stores nationwide.